At the same time, from ethical standpoint, both Toyota and Microsoft operate in the environment, where the social and ethical responsibilities are very important. As a result, both companies have to conduct socially responsible policies and take into consideration existing ethical norms and rules. In this regard, Toyota has to take the public good as the primary concern of the company because the public good is traditionally one of the major ethical principles in Japan. In contrast, Microsoft operates in the highly individualistic environment, where the success of the company is prior to benefits of the public. At any rate, the US society can justify the strife of the company for increasing its benefits.
Finally, legal differences in the US and Japan are also quite significant and widen the gap between Toyota and Microsoft. Legal regulations in Japan are stricter to conduct business compared to the US.
Thus, obviously, Toyota and Microsoft operate in different countries with different ethical, political, social, and legal environment. In such a situation, it is possible to recommend Toyota to focus on the quality of its products and to enhance socially responsible policies. Microsoft should refuse from its monopolistic position and, instead, the company should create conditions for fair competition.
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