Branding Myself

At the same time, my weaknesses result from specificities of my personal life. To put it more precisely, at home, I am the head of the household always setting the example for others to follow. As a result, I attempt to extrapolate this behavior pattern on my professional life. Hence, at work I have great ambitions and strong will, which often provoke my conflicts with other people I am working with. I do not like to change my standpoint and sometimes I will not compromise easily. Therefore, sometimes I have difficulties while negotiating with people.

Nevertheless, I still have opportunities, which are grounded on my strengths. In this regard, I believe that the greatest opportunity I have is the opportunity of having my own business. In fact, I have well-developed leadership and organizational skills, I can lead people and I am success-oriented. All these qualities can help me to launch and run my business successfully. I am not afraid of difficulties I may face in launching my business because I am certain in my strengths and power to succeed. My experience and skills can help me to succeed in my business.

On the other hand, there are still some threats. To put it more precisely, I cannot launch and run my business successfully on my own. In fact, I need subordinates and employees, who can perform their specific tasks effectively. This is where the major threats appears because the level of experience of other people may be lower than mine or lower than I expect from them to run my business successfully. In such a situation, I will need to waste time and money on training of employees but I believe I will be able to perform different tasks and train my subordinates to develop my business successfully.


Boonstra, J.J. and Gravenhorst, K.M. (1998). “Power dynamics and organizational change: A comparison of perspectives.” European Journal of Work and Organizational Psychology, 7: 97-120.

Brown, D. C. (2003). Leading complex change. New York: Touchstone.